Google & Meta Ads Case Study
The Challenge
GK Fashion Fabrics had no structured digital ad system in place. Sales relied heavily on traditional channels with no predictable online revenue stream. The goal was clear: build a performance driven system that could generate consistent purchases and scale profitably in a competitive retail market.
Our Approach
We built a full funnel performance marketing system from scratch.
- Launched high intent Google Search & Performance Max campaigns
- Built Meta purchase focused conversion campaigns with structured retargeting
- Separated prospecting and remarketing for better ROAS control
- Optimized budgets weekly based on conversion data
- Focused aggressively on cost per conversion and revenue scaling
Results at a Glance
The Outcome
GK Fashion Fabrics transformed from having no structured digital acquisition system to generating predictable, scalable revenue through paid advertising. Meta delivered strong ROAS and direct purchases, while Google drove high intent conversions at scale with a 40%+ conversion rate. Today, digital advertising is a core revenue channel for the business.