Amazon Ads Case Study
The Challenge
Scale Amazon Canada revenue in a competitive e-commerce category while maintaining strong efficiency across Always On campaigns, new product launches, and seasonal promotions.
Our Approach
We built a scalable Amazon Ads framework designed for long-term growth.
- Structured full funnel Sponsored Products campaigns across Always On, launches, and promotions
- Focused on high intent keyword targeting across branded and category search terms
- Separated Auto, Broad, Phrase, and Exact campaigns for tighter control and consistent performance
- Allocated budgets dynamically based on ROAS and real time demand signals
- Performed ongoing bid, search term, and budget optimizations
Results at a Glance
~$66K
Ad Spend
$11.59M
Revenue Generated
174x
Overall ROAS
33.8M+
Impressions
44K+
Orders
$0.16
Average CPC
Amazon Ads Account-Level Performance Snapshot (Canada Market)
What Drove Performance
- Always On campaigns delivered stable, scalable revenue with exceptional efficiency
- New product launches achieved rapid traction while maintaining profitability
- Seasonal campaigns scaled aggressively without ROAS drop
- Strong bid discipline protected performance during peak demand periods
The Outcome
Amazon Ads became a predictable and scalable revenue channel for the brand in Canada. The campaign structure supported both sustained growth and high pressure sales periods, delivering multi million dollar revenue with industry leading efficiency.