Meta Ads Case Study – Luxe Du Jour
The Challenge
- Luxury ecommerce with high-ticket products and long decision cycles
- Rising CPMs and aggressive competitors bidding on similar audiences
- Turning Instagram engagement into actual revenue, not vanity metrics
- Scaling spend without killing ROAS
Most ecommerce brands burn budget chasing traffic. Luxe Du Jour needed structured performance marketing that drives purchases, not just clicks.
Built on Strong Brand Equity
With 220K+ followers, the brand had attention. The problem was monetizing that attention at scale. Paid media was built to convert warm audiences and aggressively expand into high-intent lookalikes.
The Growth Strategy
- Full-funnel structure: Prospecting, Retargeting, and High-Value Buyers
- Lookalike audiences built from top 5% revenue customers
- Dynamic product ads with catalog optimization
- Creative testing every 14 days to prevent ad fatigue
- Budget scaling based strictly on ROAS and CPA thresholds
Performance Results
The Outcome
This wasn’t luck. It was disciplined performance marketing. Luxe Du Jour scaled revenue aggressively while protecting margins. Structured campaigns. Ruthless optimization. Profitable growth.
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