Meta Ads Case Study – Real Estate Pre-Sale Campaign
The Challenge
- Build brand awareness before project launch
- Generate high-intent pre-sale registrations
- Create early market demand in a competitive real estate space
- Maintain efficiency within a limited $4K budget
The developer wanted to enter the market with momentum, not uncertainty. Since the project was still in pre-launch phase, the campaign needed to sell vision, trust, and exclusivity rather than a finished property.
Our Strategy
- Conversion-focused campaign optimized for completed website registrations
- Geo-targeting across relevant Canadian buyer segments
- Interest layering based on real estate investors and home buyers
- Strong landing page alignment with ad messaging
- Daily optimization around cost per registration
The messaging emphasized early access, limited availability, and priority booking benefits. Instead of chasing traffic, the campaign focused strictly on measurable signups.
Performance Results (30 Days)
The Outcome
With under $4,000 in ad spend, the campaign generated 329 qualified pre-sale registrations at just $11.96 per lead. More importantly, approximately 2% of those leads converted into actual buyers, proving strong lead quality.
The client entered the official launch phase with a warm database of engaged prospects, validated market demand, and measurable traction before construction marketing began.
Planning a Pre-Launch Campaign?
If you want to build early demand before your project hits the market, let's create a structured system that generates qualified registrations without wasting ad spend.