SEO is a process that requires more time, more working hours in order to achieve the results and they are more permanent than the paid ads. On the other hand, the advantage of Google advertising is a fast placement on the first place skipping the competition, but the ad is active while it has got enough funds.

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.